May 14, 2022
In Welcome to the Cars Forum
Both Felyx and GO used words Industry Email List such as 'sustainable' and 'green'. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by Industry Email List definition a sustainable choice. That claim is too absolute and, according to the Environmental Advertising Code, that is not allowed just like that. It must then be possible to prove and be very well substantiated. Also read: Sustainable communication without greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible. How green is an electric bicycle? An electric scooter is therefore not Industry Email List so green because of the battery and these advertisements are not allowed because they are too absolute. But what about an electric Industry Email List bicycle and the statement 'nothing rides cleaner'? Gazelle used this in a commercial, in which the cyclists cycled between cars that were standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make. According to the Advertising Code Committee, this was not enough. There was no obvious exaggeration and the Industry Email List statement was too absolute. It is not the cleanest means of transport there is. According to the Advertising Code Committee, it was not clear enough that Gazelle intended to make a Industry Email List comparison between cars and electric bicycles. Can you fly green. With Green Airlines you fly Industry Email List climate-conscious! Per passenger, more emissions are offset than are caused.” Sounds great! Away with flying shame. Books that trade. This statement was posted on the Groningen Airport Eelde website and something similar was posted in German on the Green Airlines website. The idea is that trees are planted in Costa Rica to (more than) compensate for CO2 emissions. There is a project for that. But Industry Email List there is no indication of what the effects of that project are exactly and whether the CO2 emissions can actually be compensated with this. Again, the claim is too absolute and Industry Email List substantiated, while consumers get the idea that they are doing a good deed when they fly with this airline.